How can cTrader benefit your brokerage?

Sep 30, 2020

Many of you are already aware that Spotware is celebrating its 10th birthday - an entire decade in the industry filled with excellence, amelioration and new partnerships, all based on our core Traders First™ motto. But how exactly does the cTrader Suite help both start-up and existing brokerages, and which features make it stand out in a competitive market? Let’s take a look.

The idea behind cTrader

cTrader was established as a premium STP/ECN platform for both brokers and traders worldwide. What began as just a trading platform grew into an entire selection of products - the cTrader Suite, packed with cTrader Copy, cTrader Automate and cTrader Analyze, all available on PC, Web, IOS & Android.

With 60+ world-renowned brokers, millions of traders and over 40 integrations with leading liquidity providers, CRMs and data-vendors, cTrader Suite is the product of choice for a range of reputable brokers. The customer-centric idea of the platform works to grant traders the ultimately transparent all-in-one experience they seek, and to benefit brokers by helping them stand out from the crowd and grow their customer base.

How cTrader stands out from competition

When it comes to cTrader, the complete experience isn’t just for traders, but for brokers too, which is why cBroker as a tool first came to exist.

cBroker is an all-inclusive, broker-oriented platform, used for superior business reporting. With a complete and fluid structure, cBroker collects all necessary information about traders’ and managers’ activity, from transactions to execution and deal reporting for transparent access to all events and daily operations in your trading environment.

With the top number of reporting features in the industry, a powerful back-end and a convenient layout, cBroker can best be described as limitless. It comes equipped with:

• Unlimited scalability
• Unlimited number of accounts, groups and symbols
• Netting, hedging, Shariah-compliant and AMF accounts availability
• Multiple types of execution: Full Volume at Spot, Full Volume at VWAP, Partial Volume at VWAP
• Dynamic leverage, dynamic commissions, an integrated IB program, white label licensing, an open API and much more.

All these features translate into maximum customizability that brokers usually miss out on when dealing with traditional trading platforms, which tend to be strict and inflexible.

Additionally, cTrader does not have any hidden payments. The core package includes:

• Desktop Platform
• Web Platform
• Mobile Platform
• Branded applications
• Unlimited number of Accounts / Groups / Symbols
• Group Settings Profiles

And much more.

How cTrader works for start-ups and established brokerages

Following the Swiss Franc shock of 2015, the FX industry had fallen under strict regulator control. Transparency and fairness have become more valuable than ever before, and cTrader has become the top destination for many traders fearing for the safety of their funds. As a result, established brokerages flocked to cTrader in order to respond to new-found trader needs, while discovering the utter convenience of a trading platform truly catered for their personal needs.

Whether you are a startup or an established broker, cTrader can help you grow your customer base and therefore - increase your market share. You will gain the necessary competitive edge, and offer your traders a complete trading experience with a premium ECN/STP platform.

As a start-up broker, in turn, you need a platform you can fully rely on. cTrader offers just that with a pricing model tailored specifically for start-up brokers. As a result - you can easily enter one of the most attractive markets with a leading multi-asset Forex and CFD trading platform.

It is often not understood what we mean by Traders First™, but the truth is - both - a platform provider and a brokerage business could not work without traders. By staying one step ahead of the retail market and putting their trading needs first - we develop a larger market share and a loyal community, which is of essence in today’s competitive Forex business.

If you wish to find out more about cTrader and to join our ever-growing community, do not hesitate to contact us today.

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